Your wearable-tracked health data is for sale, according to a new study

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If you sport a Fitbit or Apple Watch on the regular, you probably love the health insights you get from your wearable. You know how much you move, how well you sleep and have likely started tracking patterns and trends as soon as you have enough time logged. 

But you’re not alone. There are tons of advertisers and big pharma companies interested in your personal health data almost as much as you are — and, according to researchers, they can get it almost as easily as you can. 

An extensive new report published by the Center for Digital Democracy and American University tackles the complicated issue of health wearables and big data systems from every angle. It comes to a troubling conclusion: there are almost no privacy safeguards in place for consumer health data, and multiple industries are ready and willing to mine the system for profit. Read more…

More about Fitbit, Apple Watch, Advertising, Big Data, and Health
Source: Mashable

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