X drops Unilever from its ‘advertiser boycott’ lawsuit


X is dropping claims against Unilever in its lawsuit that accuses advertisers and brands of participating in an “illegal boycott” of the company. The claims against Unilever, which owns household names like Dove and Hellmann’s, were dismissed today.
This is just one of the lawsuits Musk has filed against critics and former business partners, as he’s also suing OpenAI and founders Sam Altman and Greg Brockman for the second time. (Musk previously filed and then dropped a similar suit earlier this year.)
On X, the platform’s office account stated it had “reached an agreement” with Unilever and will “continue [its] partnership” with the company. X didn’t immediately respond to questions about the agreement or terms or what it meant by the “ecosystem-wide solution” it referenced in its X post. Unilever declined to comment on the record. The suit still names CVS, Mars, and Ørsted.
The advertiser antitrust suit filed this summer targeted the World Federation of Advertisers (WFA), which had led an industry initiative called the Global Alliance for Responsible Media (GARM). Under the GARM agreement, brands refused to advertise on platforms that fell short of certain safety standards. In its suit, X claimed that WFA and other named brands like Unilever conspired to “collectively withhold billions of dollars in advertising revenue” from the platform. Perplexingly, X also said it had joined GARM about a month before it sued WFA.
Shortly after the X lawsuit, GARM announced it was discontinuing its operations, saying, “GARM is a small, not-for-profit initiative, and recent allegations that unfortunately misconstrue its purpose and activities have caused a distraction and significantly drained its resources and finances.”
X is dropping claims against Unilever in its lawsuit that accuses advertisers and brands of participating in an “illegal boycott” of the company. The claims against Unilever, which owns household names like Dove and Hellmann’s, were dismissed today. This is just one of the lawsuits Musk has filed against critics…
Recent Posts
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010