Just five months after its debut, Instagram Stories — and the 150 million people using it every day — are no longer free real estate.
Instagram will begin inserting video ads into the Snapchat-like Stories experience and add more analytics features for businesses, the company announced on Wednesday.
The news marks one of the fastest introductions of ads into a product for Facebook, which typically plays the long game in monetizing new features. Facebook bought Instagram in April 2012 for $1 billion, then took almost three years to introduce ads across the platform.
The introduction of Stories was met with some skepticism, particularly as it seemed a direct clone of Snapchat’s Stories feature. That hasn’t done much to temper consumer interest. Instagram announced on Wednesday that 150 million people use Stories every day. Read more…