Uber will now pretend your car is a ship from 'Star Wars'



Can’t wait for Rogue One? Order an Uber. 

The ride-hailing company is partnering with Disney to turn the Uber app into an IRL Star Wars experience. 

Riders can opt into the promotion, which replaces images of Uber cars with Star Wars starships and plays “exclusive video content” around the theme. 

“Uber always makes it easy for people to get to where they’re going, and our collaboration with Disney is making the seamless Uber experience everyone has come to know, also captivating and engaging — especially for the millions of Star Wars fans around the world,” Amy Friedlander Hoffman, head of business development at Uber, said in a statement. “We hope our riders enjoy the Rogue One experience in their Ubers all week long, and doubly so while going to see the film.” Read more…

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Source: Mashable

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