TikTok and Universal Music Group end feud with new agreement


Universal Music Group has inked a “multi-dimensional” deal with TikTok that will see its roster of artists — which includes Taylor Swift, Drake, and Olivia Rodrigo — return to the social media platform’s one billion-plus users. UMG began pulling its music from TikTok on February 1st after the old contract expired.
Notably the deal will address concerns that UMG and its artists have with generative AI “TikTok and UMG will work together to ensure AI development across the music industry will protect human artistry and the economics that flow to those artists and songwriters,” reads a press release announcing the deal. “TikTok is also committed to working with UMG to remove unauthorized AI-generated music from the platform, as well as tools to improve artist and songwriter attribution.”
“We are delighted to welcome UMG and UMPG back to TikTok,” said Ole Obermann, TikTok’s Global Head of Music Business Development. “In particular, we will work together to make sure that AI tools are developed responsibly to enable a new era of musical creativity and fan engagement while protecting human creativity.”
The deal also includes “new monetization opportunities” that stem from TikTok’s growing e-commerce capabilities. TikTok also commits to continue building tools to help artists better leverage the platform in areas like analytics and integrated ticketing.
The companies say they are “working expeditiously” to return artists to the platform.
Universal Music Group has inked a “multi-dimensional” deal with TikTok that will see its roster of artists — which includes Taylor Swift, Drake, and Olivia Rodrigo — return to the social media platform’s one billion-plus users. UMG began pulling its music from TikTok on February 1st after the old contract…
Recent Posts
- Framework’s first tiny Desktop beautifully straddles the line between cute and badass
- Samsung Galaxy Z Fold 7 unofficial renders tease a slimmer design and a bigger, hidden-in-plain-sight upgrade
- Netflix drops an uneasy new teaser for You season 5, and I can’t help but laugh as killer Casanova Joe calls himself ‘the luckiest guy in New York’
- Popular Android financial help app is actually dangerous malware
- Our Favorite Internal SSD Is on Sale Right Now
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010