When Tobias van Schneider updated his friends about crushing a life goal, he didn’t think his personal challenge would become international news.
For more than 27 months, van Schneider didn’t touch alcohol — or caffeinated coffee. He is still going strong, and his accomplishment has been making headlines.
The 30-year-old product designer based out of New York City wrote about his experiment on his blog just after Christmas before media outlets picked up on his reflections. In an email conversation with Mashable Wednesday, he said the long journey started with just a three-month challenge.