This high-tech E.L.F. is guiding confused shoppers with the help of IBM's Watson

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The new E.L.F. bot at the Mall of America wants to be your little shopping helper.

E.L.F. stands for the Experiential List Formulator. It’s essentially a mobile concierge, an IBM Watson-powered chatbot that asks people things like what they enjoy doing or how long they plan to hang out at the mall, according to VentureBeat. You can chat with the bot through Facebook Messenger or online at elf.mallofamerica.com.

The Mall of America, located in Bloomington, Minnesota, is a massive collection of hundreds of stores across 5.6 million square feet, so E.L.F. could be a big help in narrowing down options and getting around. It’s just one of multiple “helper bots” developed by IBM Watson Group and Satisfi, which has called concierges like E.L.F. “the future of shopping.” Read more…

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Source: Mashable

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