Ransomware is unfortunately an effective way for malicious actors to finance their criminal activities. The sums generated by successful attacks exceed the millions, and hackers create a vicious cycle of criminal behavior whereby large payouts allow them to spend more time and money developing their approach.
Paying ransom is feeding new cybercrime and inflating the incentive to launch more and more attacks. This is what keeps the wheel spinning, and the threat is growing since almost every business is functioning in some digital capacity, making them vulnerable.