The Morning After: What’s going to happen to Peloton?

One of the stars of the working-out-from-home boom is struggling. Peloton won’t go quietly though and is making some big changes. The company will replace the CEO and co-founder, John Foley, who will become executive chairman, with former Spotify COO Barry McCarthy reportedly set to step into his shoes. While Foley is sticking around, the company is cutting around 2,800 corporate positions — these won’t include Peloton’s instructors who lead its live classes. The company said in a press release about the lay-offs that its “monthly membership will be complimentary for impacted team members for an additional 12 months." I'm not sure how they feel about that.
This all means we're back to speculating whether Peloton might be bought and folded into a bigger entity. Reports have suggested that Amazon and Nike are both looking into the possibilities, while pundits and analysts have long suspected Apple might pick it up as part of its fitness push. It could be a cheap purchase: Peloton reached a market value of $50 billion in January 2021, but it’s currently circling a $8 billion valuation.
— Mat Smith
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One of the stars of the working-out-from-home boom is struggling. Peloton won’t go quietly though and is making some big changes. The company will replace the CEO and co-founder, John Foley, who will become executive chairman, with former Spotify COO Barry McCarthy reportedly set to step into his shoes. While…
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