Amazon offered some pretty good deals ahead of its Prime Big Deal Days sale last week and continues to do so, but admittedly, we’ve seen most of these discounted prices before. Today’s deal on the Echo Hub is the exception, though, as Amazon is now selling it at a new all-time low price of $124.99 ($55 off). That’s a deal available only to Prime members, but other retailers like Best Buy and Target are also matching this deal in case you’re not signed up for Prime.

As a refresher, the Echo Hub is a smart home controller housed in a small, Fire tablet-like device you can choose to mount up on the wall. It makes controlling a smart home incredibly simple; all you need to do is tap its eight-inch touchscreen, and you can adjust smart thermostats, lights, and even security devices like video doorbells. What makes it even more convenient is its support for Matter and Thread, so you can also connect it to other smart home platforms beyond Amazon Alexa — though, admittedly, it integrates best with other Amazon devices.

All in all, the Echo Hub is a helpful little gadget that makes the smart home more intuitive for everybody in the household to navigate, from tech-averse relatives to young kids. It helps, too, that you can even use the Echo Hub to play music and stream videos, but without ads and a camera like an Echo Show smart display for extra privacy.