The debut of electric pickups signals a new EV era
Several companies rolled out electric pickups in 2019. Tesla’s Cybertruck got most of the attention, but don’t sleep on General Motors and Ford — bringing electric pickups to market is critical for the viability of electric vehicles.
Automakers build vehicles around shared components. These platforms, the underpinnings of the vehicles, often live for 10 or more years, and are critical to each automaker’s economic stability. The exterior sheet metal might change, but dozens of models often share the frame, powertrain and electrical components.
Electric pickup platforms offer vehicle makers a new revenue source. Instead of building electric vehicles designed to move people, these platforms can move goods. That’s key to building a long-term strategy around electric vehicles.
Look at Ford, whose best-selling F-150 is just a portion of its success. From the F-150, the automaker has dozens of commercial vehicles built off platforms that share components. If Ford can produce an electric pickup — which it says it’s doing alongside startup Rivian — Ford will be able to electrify its commercial offering more quickly.
Specific vehicle platforms are perfect for electrification. Vehicles with a predictable driving route like municipal vehicles, delivery vans and even hearses could benefit from electric powertrains.
Electric powertrains have long offered advantages over internal combustion; electric counterparts feature fewer moving parts and are now often smaller, allowing for more interior space. And then there’s the torque that gives electric vehicles near-superhero strength.
Several companies rolled out electric pickups in 2019. Tesla’s Cybertruck got most of the attention, but don’t sleep on General Motors and Ford — bringing electric pickups to market is critical for the viability of electric vehicles. Automakers build vehicles around shared components. These platforms, the underpinnings of the vehicles,…
