Tastemade launches new DIY channel with Michaels

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Tastemade is getting crafty this holiday season.

The digital production company is launching a DIY/craft channel called “Crafted,” Mashable has learned.

Image: tastemade

The channel, created in partnership with craft retailer Michaels, marks the company’s latest efforts to branch out beyond just food programming.

“Tastemade is committed to creating high-quality, addictive video for mobile consumption across the world’s largest social networks,” Oren Katzeff, Tastemade’s head of programming, told Mashable. “Our launch of a DIY / craft channel fits naturally with this blue print.”

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Source: Mashable

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