Tastemade is getting crafty this holiday season.
The digital production company is launching a DIY/craft channel called “Crafted,” Mashable has learned.
The channel, created in partnership with craft retailer Michaels, marks the company’s latest efforts to branch out beyond just food programming.
“Tastemade is committed to creating high-quality, addictive video for mobile consumption across the world’s largest social networks,” Oren Katzeff, Tastemade’s head of programming, told Mashable. “Our launch of a DIY / craft channel fits naturally with this blue print.”