Get ready to start seeing more local ads on YouTube

YouTube’s video ad creation service aimed at helping small business reach YouTube viewers is now available more broadly across the U.S. The company announced this morning that YouTube Director onsite, as the service is called, is now live in over 170 U.S. cities, up from only 9 previously – Atlanta, Boston, Chicago, Los Angeles, San Francisco, […]

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Youtube is reportedly introducing your kids to conspiracy theories, too

In a recent appearance by YouTube CEO Susan Wojcicki at the South by Southwest Festival, she suggested that YouTube is countering the conspiracy-related videos that have been spreading like wildfire on the platform — including videos telling viewers that high school senior and Parkland, Fl. survivor David Hogg is an actor. Specifically, Wojcicki outlined YouTube’s plans […]

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YouTube’s Global Head of Music Lyor Cohen teases a new premium music subscription service

In a keynote speech at SXSW, YouTube’s Global Head of Music Lyor Cohen spoke briefly of YouTube’s plans for a music subscription service, amid a longer discussion of the changes he’s witnessed throughout his career in the industry, as well as those still in the horizon. YouTube’s new music subscription service had been expected to launch […]

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Wikipedia wasn’t aware of YouTube’s conspiracy video plan

YouTube has a plan to combat the abundant conspiracy theories that feature in credulous videos on its platform; not a very good plan, but a plan just the same. It’s using information drawn from Wikipedia relevant to some of the more popular conspiracy theories, and putting that info front and center on videos that dabble in… […]

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In 2017, Google removed 3.2B ‘bad ads’ and blocked 320K publishers, 90K sites, 700K mobile apps

As the world’s largest search engine and a digital advertising behemoth, Google has a lot to answer for when it comes to misleading or false information being spread using its platforms, both through ads and through content that is monetised by way of those ads. More recently, the company has been on a mission to […]

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Google’s new YouTube Stories feature lets you swap out your background (no green screen required)

 Google researchers know how much people like to trick others into thinking they’re on the moon, or that it’s night instead of day, and other fun shenanigans only possible if you happen to be in a movie studio in front of a green screen. So they did what any good 2018 coder would do: build a neural network that lets you do it. Read More

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UK outs extremism blocking tool and could force tech firms to use it

 The UK government’s pressure on tech giants to do more about online extremism just got weaponized. The Home Secretary has today announced a machine learning tool, developed with public money by a local AI firm, which the government says can automatically detect propaganda produced by the Islamic State terror group with “an extremely high degree of accuracy”. Read More

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Despite controversy, Logan Paul hasn’t done anything to be kicked off of YouTube

 Despite the controversy surrounding YouTube celebrity Logan Paul (thanks to a string of videos exploiting an apparent suicide and tasering a rat), the young media personality hasn’t done anything to warrant being kicked off of the platform that made him a star.
That’s according to chief executive Susan Wojcicki, who defended her company’s treatment of Paul’s video… Read More

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YouTube is expanding Red to more countries

 YouTube Red will expand its subscription service to as many as 100 countries, according to YouTube chief executive Susan Wojcicki . Speaking at Recode’s Code Media conference in Huntington Beach, Calif., Wojcicki said that YouTube will be looking to expand its Red service “to many more countries”. The subscription service first launched in October 2015 as a $9.99 subscription… Read More

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Unilever warns social media to clean up “toxic” content

 Consumer goods giant Unilever, a maker of branded soaps, foodstuffs and personal care items and also one of the world’s biggest online advertisers, has fired a warning shot across the bows of social media giants by threatening to pull ads from digital platforms if they don’t do more to mitigate the spread of what it dubs “toxic” online content — be it fake news… Read More

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