Tag: Verified Experts
Have ‘The Privacy Talk’ with your business partners
Marc Ellenbogen Contributor As general counsel of Foursquare, Marc Ellenbogen is responsible for guidance regarding litigation risks, corporate initiatives, risk management, equity, employment, regulatory and all other legal and compliance matters. As a parent of teenagers, I’m used to having tough, sometimes even awkward, conversations about topics that are complex…
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Making a splash in the marketing world
“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders, founder and CEO of The Creative Copywriter, “1. Not differentiating from competitors. 2. Not humanizing ‘tech talk.’ 3. Not tuning their messaging to prospects’ stage of…
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Dear Sophie: Tips on EB-1A and EB-2 NIW?
Sophie Alcorn Contributor Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awards’ “Law Firm of the Year in California for Entrepreneur Immigration Services.” She connects people with the businesses and opportunities that expand their lives. More posts by this contributor Dear…
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For British agency Ascendant, growth marketing is much more than a set of tactics
Growth marketing is often misconceived as a set of tactics when it’s much more: It is a process that startups need to put in place in their early days that will scale as their customer base and internal teams grow. This is where British growth agency Ascendant shines, Robyn Weatherley,…
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Building a growth community in India with Ayush Srivastava of Growth Folks
Indian startups of all sizes are raising record amounts of investment funding this year and getting public exits, as we’ve been covering in recent months. To hear more about the growth behind the numbers we caught up with Ayush Srivastava, a co-founder of growth marketing group Growth Folks (and a…
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Extra Crunch roundup: Square buys Afterpay, paid search basics, career advice for devs
Square paid around a quarter of its present-day value for Afterpay, Alex Wilhelm notes in The Exchange. That seems like a lot. But was it too much? “Afterpay brings global revenues, global users and a more diverse merchant network to Square,” Alex notes. “It would have had to spend to…
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