Apple’s hand is down and its $1 trillion dream now rests with consumers

 As we head into the end of 2017, it’s pretty safe to say that Apple’s fate — barring any major issue with its phones — is now in the hands of its consumers. With the iPhone X now in stores (if you catch them at the right time), Apple has now laid down its hand and waits to see where consumer demand lands. Read More

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Apple said to be working on AR headset aimed for potential 2020 ship date

 Apple is working on technology that would enable it to build an augmented reality headset by 2019, with shipping targeted for as soon as 2020, according to a new report from Bloomberg. The device would be independent from Apple’s iPhone or other mobile devices, with its own buillt-in display, OS (dubbed ‘rOS’ internally), and a new custom processor, per the report. Apple CEO… Read More

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Don’t trust investors asking how you’ll exit to Apple, says Apple CEO

 If you’re a budding entrepreneur and the VC you’re pitching switches gears and asks you about your exit strategy that’s your cue to get up and leave, says Apple CEO Tim Cook. Read More

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Tim Cook is optimistic about social progress

 Apple CEO Tim Cook is optimistic about the progress of human rights across the globe, despite the fact that things seem to be growing more bleak by the minute. In an interview with the Independent, Cook explained history gives him hope that humanity is moving in the right direction: I think that history sort of ebbs and flows at time, but the arc always goes in a certain direction. And I… Read More

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