Tag: tiktok
Levi’s partnered with TikTok on social commerce and doubled its product views
Levi’s is leveraging its advertising partnership with TikTok to connect online shoppers with the denim brand amid the COVID-19 pandemic, which has forced retailers to close their doors — including most of Levi’s own stores. The company announced today its success as one of the first retailers to use TikTok’s “Shop…
Read More
This Week in Apps: Layoffs at VSCO, Google Play’s new guidelines, TikTok rolls out parental controls
Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support and the money that flows through it all. The app industry is as hot as ever, with a record 204 billion downloads in 2019 and $120 billion in consumer spending in 2019,…
Read More
TikTok gives parents more control over their kids’ accounts
TikTok was recently fined $5.7 million for violating the child privacy act and has been criticized for putting children at risk from predators. The company is now trying to give parents more control over their kids’ privacy and security with a featur… Source
Read More
Quibi is the anti-TikTok (that’s a bad thing)
It takes either audacious self-confidence or reckless hubris to build a completely asocial video app in 2020. You can decide which best describes Quibi, Hollywood’s $1.75 billion-funded attempt at a mobile-only Netflix of six to 10-minute micro-TV show episodes. Quibi manages to miss every trend and tactic that could help…
Read More
TikTok pledges $250M in COVID-19 relief efforts, plus another $125M in ad credits
Short-form video app TikTok announced today it’s committing over $250 million to support front line workers, educators, and local communities affected by the COVID-19 pandemic, as well as an additional $125 million in advertising credits to public health organizations and businesses looking to rebuild. Some of these funds are being…
Read More
“Content network effect” makes TikTok tough to copy
Many TikTok videos don’t start from scratch, so neither can its competitors. TikTok is all about remixes where users shoot a new video to recontextualize audio pulled from someone else’s clip, or riff on an existing meme or concept. That only works because TikTok’s had time to build up an…
Read More