Target tests a new loyalty program with 1% back, Shipt discounts and free next-day delivery

Target has begun to test a new loyalty program, “Target Red,” that combines discounts on delivery with cash back on later purchases. The program will serve as an alternative to the existing REDcard program which requires customers to sign up for a Target credit or debit card. With Target Red, customers instead earn 1 percent […]

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Target is expanding its Drive Up curbside pickup service nationwide

 Drive Up is Target’s latest attempt to blur the lines between online ordering and brick and mortar. Customers order things through the company’s app, drive up to a store, and employees will bring the purchases out to their car — the very literal embodiment of meeting customers halfway. After beta testing the offering in its home base of the Twin Cities, Minneapolis, the… Read More

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Target partners with Honeyfund to add cash gifts to its wedding registry

 Chalk one up to the power of media exposure. The team responsible for building Target’s online registry saw Honeyfund appear on “Shark Tank,” and thought it would be cool to integrate the honeymoon registry service into Target’s own. Today, that integration has gone live across Target’s website, mobile web and in the dedicated Target registry app. The retailer… Read More

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The creator of Snoo, the $1200 high tech bassinet just came out with a baby swaddle

 “Five second” baby swaddle Sleepea (pronounced “sleepy”) is a sleep sack for your little one promising to be more efficient and effective than the other swaddles on the market. This is the second product to debut from Happiest Baby founder Dr. Harvey Karp, the creator of the Snoo, a $1200 robot bassinet that rocks and vibrates your baby to sleep. The swaddle is more of… Read More

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Target adds an e-gifting option to its website

 Target today unveiled a new e-gifting feature designed for those who think gift cards are too impersonal, but who are just too busy (or too lazy) to actually shop for and mail gifts themselves. The retailer is announcing the launch of a feature called “GiftNow” which lets you browse its site, then pick out an item to be sent via email to your gift recipient. The recipient can choose… Read More

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Target launches its own mobile payments system with debut of ‘Wallet’

 As promised earlier, Target today launched its own mobile payments system with the introduction of “Wallet” in the Target app. Wallet, as the name implies, allows Target shoppers in-store to both check out using their smartphone as well as take advantage of their Cartwheel digital coupons and discounts with only one scan of their barcode. Already, Cartwheel savings in… Read More

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Target store staff can now create online orders for customers when local merchandise is unavailable

 Amazon and Walmart aren’t the only major U.S. retailers looking to better merge online with brick-and-mortar operations. Today, Target announced a new app called “myCheckout” for its store staff that will allow them to process online transactions on the customer’s behalf, including taking payments, right from the store’s floor when merchandise is unavailable… Read More

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Target adds AR shopping to its mobile website

 Target is rolling out a new way to shop using augmented reality technology, initially on its mobile website. The feature, called “See It In Your Space” will allow online shoppers to use their smartphone camera with Target’s website in order to see how furniture they’re considering buying will look in their room. The option is currently only available with 200… Read More

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Target expands partnership with Google on voice shopping, Google Express

 Target announced today an expanded partnership with Google that, among other things, will now allow consumers to shop Target across the U.S. via Google Express, including by voice. The deal will also see the two companies working together more closely in the future in a number of areas, including the integration of Target’s own payment card, REDcard, into Google’s shopping… Read More

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