Tag: social media
Study finds half of Americans get news on social media, but percentage has dropped
A new report from Pew Research finds that around a third of U.S. adults continue to get their news regularly from Facebook, though the exact percentage has slipped from 36% in 2020 to 31% in 2021. This drop reflects an overall slight decline in the number of Americans who say…
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Cameo launches Cameo Calls, a service for fans to video chat with celebs
If you really want to video chat tonight with William Hung of retro American Idol fame… got twenty bucks to spare? Yesterday, Cameo launched its Cameo Calls products, which lets fans video chat for up to 15 minutes one-on-one with their favorite influencers and celebrities. The talent sets the duration,…
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Demand Curve: How to get social proof that grows your startup
When people are uncertain, they look to others for behavioral guidance. This is called social proof, which is a physiological effect that influences your decisions every day, whether you know it or not. At Demand Curve and through our agency Bell Curve, we’ve helped over 1,000 startups improve their ability…
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Facebook knows Instagram harms teens. Now, its plan to open the app to kids looks worse than ever
Facebook is in the hot seat again. The Wall Street Journal published a powerful multi-part series on the company this week, drawing from internal documents on everything from the company’s secretive practice of whitelisting celebrities to its knowledge that Instagram is taking a serious toll on the mental health of…
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4 ways to leverage ROAS to triple lead generation
Xiaoyun TU Contributor Xiaoyun TU is the global director of demand generation at Brightpearl, a leading retail operating system. She is passionate about setting up innovative strategies to grow sales pipelines using data-driven decisions. Businesses that don’t invest in their future may not have a future to look forward to.…
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In growth marketing, signal determines success
Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Early-stage brands should also unlock the power of influencers In growth marketing, creative is the critical X factor Unlike a…
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