Highsnobiety secures $8.5M from Felix Capital to woo millennial males

 Highsnobiety has come a long way. What began as a sneaker passion blog in 2005 now attracts upwards of 9 million visitors monthly to its site containing news and analysis of high fashion, streetwear and culture. The site has attracted a highly influential audience of young, educated and affluent, mainly millennial male, readers. These are the hard-to-reach people even social media isn’t… Read More

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Graphene running shoes will hit the market next year

 Running shoes and graphene were made for each other. One is always in search of the latest gimmick and the other has produced some of the most stunning in recent memory. The University of Manchester, long a leading force in research surrounding the one-atom-thick material, has teamed up with with British sportswear brand inov-8 to bring graphene to footwear. Read More

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Sneaker and streetwear reseller Stadium Goods just launched their first app

 Stadium Goods, the online (and brick and mortar) marketplace for highly sought after sneakers and streetwear, is launching its first app. Live today to coincide with the startup’s two year anniversary, the first iteration of the app is basically just a mobile marketplace. But Stadium Goods plans to eventually build out this functionality and take advantage of location services and… Read More

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StockX is adding a streetwear marketplace, starting with Supreme

 StockX, the “stock market of things” that originally started with high-end sneakers and expanded into handbags and watches, is now adding support for streetwear.
Supreme gear is live now in the app, with BAPE, Kith and Off-White coming soon. Over 3,000 Supreme products are already live on the platform.¬†Anyone who creates an account can list an item to sell, and everything is… Read More

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Asics is using microwave technology to create custom midsoles in as little as 15 seconds

 It’s been a fascinating couple of years for high tech sneaker heads, between self-lacing Nikes and Adidas’ experiments with 3D printed midsoles and biodegradable yarn. Asics isn’t generally uttered in the same breath as those sorts of bleeding edge offerings, but the running shoe company has just debuted a pretty compelling new take on the manufacturing process.
The new… Read More

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