Tag: search ads
Demand Curve: Questions you need to answer in your paid search ads
Stewart Hillhouse Contributor Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. He also writes at stewarthillhouse.com. More posts by this contributor Demand…
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Apple to drive China revenues with search ad launch
After launching five years ago in the United States, Apple’s search advertising service finally arrived in mainland China this week. The feature, called Apple Search Ads, lets developers bid on an advertising slot based on users’ keyword search in the App Store, similar to how Google search ads work. JPMorgan…
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