Tag: product marketing
Use cohort analysis to drive smarter startup growth
Jonathan Metrick Contributor Jonathan Metrick is the chief growth officer at Sagard & Portage Ventures, where he helps build some of the world’s leading fintech companies. Cohort analysis is a way of evaluating your business that involves grouping customers into “cohorts” and observing how they behave over time. A commonly…
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Product School raises $25M in growth equity to scale its product training platform
Traditional MBA programs can be costly, lengthy, and often lack the application of real world skills. Meanwhile, big global brands and companies who need Product Managers to grow their businesses can’t sit around waiting for people to graduate. And the EdTech space hasn’t traditionally catered for this sector. This is…
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Sendlane raises $20M to convert shoppers into loyal customers
Sendlane, a San Diego-based multichannel marketing automation platform, announced Thursday it raised $20 million in Series A funding. Five Elms Capital, Blueprint Equity and others invested in the round to give Sendlane total funding of $23 million since the company was founded in 2018. Though the company officially started three…
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Demand Curve: How to double conversions on your startup’s homepage
Nick Costelloe Contributor Nick writes actionable growth marketing insights as head of content at Demand Curve. More posts by this contributor Demand Curve: 10 lies you’ve been told about marketing Between our work at Demand Curve and our agency, Bell Curve, we’ve rewritten over 1,000 websites for startups across most…
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5 questions startups should consider before making their first marketing hire
Jamie Viggiano Contributor Jamie Viggiano is the chief marketing officer at FUEL Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” This is (by far) the most common question I’ve received since starting as Fuel’s CMO, and for good…
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Even startups on tight budgets can maximize their marketing impact
Dominik Angerer Contributor Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and…
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