Tag: online privacy
Marketers should plan for more DIY metrics as iOS 15 nears
Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. To find out how the industry is approaching this problem, we spoke with Vivek Sharma, CEO of…
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After years of inaction against adtech, UK’s ICO calls for browser-level controls to fix ‘cookie fatigue’
In the latest quasi-throwback toward ‘do not track‘, the UK’s data protection chief has come out in favor of a browser- and/or device-level setting to allow Internet users to set “lasting” cookie preferences — suggesting this as a fix for the barrage of consent pop-ups that continues to infest websites…
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Apple is changing Mail Privacy Protection and email marketers must prepare
Melissa Sargeant Contributor Melissa Sargeant is CMO at Litmus, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations and event management. The most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email…
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WhatsApp photos and videos can now disappear after a single viewing
WhatsApp said that it would soon let users send disappearing photos and videos and this week the feature will be rolling out to everybody. Anyone using the Facebook-owned messaging app can share a photo or video in “view once” mode, allowing a single viewing before the media in question goes…
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Google won’t end support for tracking cookies unless UK’s competition watchdog agrees
Well this is big. The UK’s competition regulator looks set to get an emergency brake that will allow it to stop Google ending support for third party cookies, a technology that’s currently used for targeting online ads, if it believes competition would be harmed by the depreciation going ahead. The…
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