Tag: online advertising
In growth marketing, signal determines success
Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Early-stage brands should also unlock the power of influencers In growth marketing, creative is the critical X factor Unlike a…
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Use creative automation software to amp up your brand’s lower-funnel assets
Miha Mikek Contributor Miha Mikek is the CEO and co-founder of creative automation company Celtra. With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year. E-commerce brands are now leaning heavily on social sales and digital advertising, but should also expect…
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OnlyFans’ explicit content ban should spark a conversation about a creators’ bill of rights
Bremner Morris Contributor Bremner Morris is CMO/CRO of Rally, a crypto platform that allows creators and artists to launch their own digital currency and build sustainable, independent economies with their fan communities. Previously, he was head of global go-to-market and revenue at Patreon. OnlyFans’ decision to ban sexually explicit content…
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Audio out-of-home advertising is reinventing personalization
Paul Brenner Contributor Paul Brenner is the chief strategy officer and president of audio out-of-home at Vibenomics, a location-based advertising and audio experience company creating memorable in-store experiences for shoppers. Do you remember the first time you received a personalized ad? Perhaps you discussed a product with a friend, and…
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Demand Curve: Questions you need to answer in your paid search ads
Stewart Hillhouse Contributor Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. He also writes at stewarthillhouse.com. More posts by this contributor Demand…
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Sendlane raises $20M to convert shoppers into loyal customers
Sendlane, a San Diego-based multichannel marketing automation platform, announced Thursday it raised $20 million in Series A funding. Five Elms Capital, Blueprint Equity and others invested in the round to give Sendlane total funding of $23 million since the company was founded in 2018. Though the company officially started three…
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