Tag: Nielsen
Roku buys Nielsen tech to better target ads on traditional TV
Roku has purchased Nielsen’s Advanced Video Advertising unit, which will change the way ads are served on its platform. The streaming hardware-maker now owns Nielsen’s video automatic content recognition technology and dynamic ad insertion (DAI) syst… Source
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Nielsen finds connected TV viewing remains higher than pre-COVID-19 levels, despite lockdowns lifting
The significant increases in TV watching and streaming services that were seen during the COVID-19 lockdowns in the U.S. may represent the new normal, new data from Nielsen suggests. During the height of the lockdowns, the weekly time spent watching connected TVs grew alongside overall media use, rising by over…
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Despite pandemic, gaming is well-positioned to withstand recession
Efforts to slow the spread of COVID-19 have led to a global economic downturn, but the gaming industry is booming. With hundreds of millions of people sequestered in their homes, game usage has spiked. And while the economic repercussions will persist after people cease physical distancing, gaming is positioned to…
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Nielsen explains how COVID-19 could impact media usage across the U.S.
With U.S. consumers asked to refrain from social gatherings and shelter-in-place at home due to COVID-19, media consumption is prepared to boom. Based on Nielsen data from prior major crises in recent U.S. history that forced consumers to stay home, total TV usage increased by nearly 60%. We’re not there…
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Streaming accounts for nearly one-fifth of total U.S. TV watching, according to Nielsen
Streaming eats up a big chunk of viewers’ time, though it’s still outweighed by traditional linear TV. That’s according to the latest Total Audience Report from Nielsen — its first Total Audience Report to use smart TV data from Gracenote, and one that’s particularly focused on “the flash point of…
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