Harry Potter: Wizards Unite (think Pokémon GO, but with wands and giant spiders instead of pokéballs and Pikachus) officially launched earlier this week, but with a catch: it was only available in the US, UK, Australia, and New Zealand. Why? Amongst other reasons, a country-by-country rollout helps Niantic ensure that their servers stay stable. By […]
In this week’s newsletter: Slack’s direct listing, Juul’s conundrum and Facebook’s new cryptocurrency.
Just shy of three years ago, Pokémon GO took over the world. Players filled the sidewalks, and crowds of trainers flooded parks and landmarks. Anywhere you looked, people were throwing Pokéballs and chasing Snorlax. As the game grew, so did the company behind it. Niantic had started its life as an experimental “lab” within Google […]
Earlier this week, Niantic announced that Harry Potter: Wizards Unite — the company’s Potter-themed followup to Pokémon GO — would start rolling out to the world on June 21st. Looks like they decided to get the ball rolling a bit early, though. The game just went live on the iOS and Android app stores in […]
After a year of teasing out Harry Potter: Wizards Unite, Niantic (the company behind Pokémon GO) and WB Games have at long last announced an official release date: June 21st. The news came this evening at a press event held just outside of Universal Studios’ Wizarding World (where else?), where Niantic also confirmed plans to […]
Well, here’s a bit of surprise news this evening: at some point in the future, Pokémon GO is going to wrap the player’s sleep habits into the gameplay. It’ll come as part of a wider initiative by The Pokémon Company to — as CEO Tsunekazu Ishihara put it in a press conference this evening — […]
When your game tops a hundred million players, your thoughts naturally turn to doubling that number. That’s the case with the creators, or rather stewards, of Minecraft at Microsoft, where the game has become a product category unto itself. And now it is making its biggest leap yet — to a real-world augmented reality game in the vein of Pokemon GO, called Minecraft Earth.
Live Conference Call: Josh Constine and Frederic Lardinois talk all things F8 in just a bit Facebook’s annual F8 conference is in full swing, with major redesigns of the company’s apps and all sorts of news trickling out of San Jose. We have Josh Constine and Frederic Lardinois on the ground talking to everyone, and […]
We’ve captured much of Niantic’s ongoing story in the first three parts of our EC-1, from its beginnings as an “entrepreneurial lab” within Google, to its spin-out as an independent company and the launch of Pokémon GO, to its ongoing focus on becoming a platform for others to build augmented reality products upon. The Niantic […]
Harry Potter, the Platform, and the Future of Niantic After deep dives into the story of Niantic’s spinout from Google and its creation and development of Pokémon GO, TechCrunch editor Greg Kumparak turns his attention to Niantic’s future, looking at how Harry Potter: Wizards Unite is not just uniting wand-wielders, but also the company’s ambitions […]