Tag: Loot

For the love of the loot: Blockchain, the metaverse and gaming’s blind spot

Jonathan Stringfield Contributor Jonathan Stringfield, PhD, is VP and Global Head of Business Marketing, Measurement and Insights at Activision Blizzard Media and Esports. The speed at which gaming has proliferated is matched only by the pace of new buzzwords inundating the ecosystem. Marketers and decision makers, already suffering from FOMO…

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