Tag: kantar

Adthena acquires Kantar’s paid search business

Adthena is expanding its partnership with market research company Kantar by acquiring Kantar’s paid search business. The two companies announced an agreement earlier this month, through which Adthena data will be integrated into Kantar’s ad intelligence product. Now, through this new acquisition, Adthena said Kantar search clients will get access…

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Report: WhatsApp has seen a 40% increase in usage due to COVID-19 pandemic

Social media usage has grown as a result of the COVID-19 crisis as more users go online to stay connected with family, friends, and colleagues. Now, new data from insights and consulting firm Kantar reveals exactly how much some apps are benefitting. According to a survey of over 25,000 consumers…

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