Tag: Influencer Marketing
Growth roundup: Storytelling for startups, early-stage influencers, retail media spend
“I like to think of successful brand-building as creating a company that customers would be upset to separate from their identity,” growth marketing expert Julian Shapiro told us earlier this week. “For example, they’d cease to be the man with Slack stickers all over his laptop. Or the woman who…
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Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams
Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. If the phrase evokes images of celebrities hawking hard seltzer, think again: An influencer can be as humble…
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Early-stage brands should also unlock the power of influencers
Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor In growth marketing, creative is the critical X factor They’ve made waves on every screen and have been sponsored by…
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How to attract more than 10 million TikTok followers in 5 months
Adam Guild Contributor Adam Guild is a growth marketing expert and the founder of Placepull. More posts by this contributor Founders who share insights can build industry trust at scale Imagine going from zero followers to 10,000,000+ followers in less than five months. I have watched somebody do exactly that.…
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Coronavirus could push consumers away from influencers and toward streaming TV
Jay Prasad Contributor Jay Prasad is chief strategy officer for LiveRamp TV, a data-connectivity platform leveraged by brands and their partners to deliver exceptional experiences. As the nation struggles with a pandemic and economic uncertainty, fundamental shifts in consumer habits are leading marketers to rethink existing strategies and budgets allocated…
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