Tag: head-mounted displays

What happens if Magic Leap shuts down?

Since first uploading a YouTube teaser video of its tech five years ago, Magic Leap’s presence in the augmented reality industry has been controversial. Some have lauded the team’s ambitions, while others I’ve talked to say the company’s posturing has dissuaded investors from taking chances on other AR hardware startups,…

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XYZ Reality secures £5M to bring a hologram headset to the construction industry

Augmented reality technology did not, it turns out, light the touch paper on a booming new industry. What we got instead were a few cute applications on smartphones and devices like Microsoft’s HoloLens, which has seen pretty limited success. Where AR has proved that it may have a future is…

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Will Apple, Facebook or Microsoft be the future of augmented reality?

Tim Merel Contributor More posts by this contributor VR/AR startup valuations reach $45 billion (on paper) Despite short-term questions, games software/hardware to top $200 billion by 2023 Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence…

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