Tag: Growth and Monetization
Gauging growth in the most challenging environment in decades
Michael Whitmire, CPA Contributor Michael Whitmire, CPA, is co-founder and chief executive officer at Los Angeles-based FloQast, Inc., a developer of accounting close management software. Traditionally, measuring business success requires a greater understanding of your company’s go-to-market lifecycle, how customers engage with your product and the macro-dynamics of your market.…
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Startup dilution done right: Lemonade IPO edition
Every founder’s biggest fear is dilution — investors constantly carving off chunks of their equity in round after round of venture financing. Founders collectively own 100% of their companies in the beginning, but it isn’t uncommon for them to own single digits after years have gone by and millions of…
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The best investment every digital brand can make during the COVID-19 pandemic
Steve Tan Contributor Steve Tan is a Singapore-based serial entrepreneur and full-stack digital marketer with over 14 years of hands-on experience who is also the CEO and founder of Super Tan Brothers Pte. Ltd, which operates e-commerce, software, logistics, marketing, educational and investment companies around the globe. Intuitively, stores that…
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How startups can leverage elastic services for cost optimization
Joey Lei Contributor Joey Lei is director of service management at Synoptek, a global systems integrator and managed services provider. Prior to joining Synoptek, he was a lead product manager for Dell EMC’s Data Protection Division and was a founding product manager for Dell EMC PowerProtect Data Manager, Dell EMC’s…
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Use dynamic CTAs to close more B2B leads
Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vetted growth agencies. He also writes at Julian.com. More posts by this contributor Use accelerated retargeting to increase conversions Break-even ads can generate…
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Forerunner Ventures’ Kirsten Green demystifies the COVID-19 consumer
“In general, the consumer has proven to be more resilient than I would have thought,” said Kirsten Green, founder of Forerunner Ventures, which has investments in breakout D2C stars like Glossier, Hims and Bonobos. She joined us for an Extra Crunch Live conversation to help us better understand buying habits…
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