Tag: Google Ads
Google tightens UK policy on financial ads after watchdog pressure over scams
The UK’s more expansive, post-Brexit role in digital regulation continues to be felt today via a policy change by Google which has announced that it will, in the near future, only run ads for financial products and services when the advertiser in question has been verified by the financial watchdog,…
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A new YouTube feature will make its connected TV ads more shoppable
YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with…
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Google tightens its ad misinformation policies ahead of the election
Google has announced it’s strengthening its ad policy in an attempt to counter inaccurate information ahead of the November election. Under the policy changes, advertisers who work together to conceal their identities and distribute misinformation an… Source
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Google will prohibit ads for ‘intimate partner surveillance’ tech
Starting August 11th, Google is banning advertisements for “stalkerware” apps and hardware, which enable someone to track the phone activity or movement of another person. These apps and hardware tend to be used for “intimate partner surveillance,” a… Source
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Google is extending identity verification requirements to all advertisers
In a blog post today, Google’s Director of Product Management, Ads Integrity. John Canfield, announced that the company will be extending its identity verification policy for all advertisers. Introduced in 2018, the feature required political advertisers to go through a verify their identity, which was then displayed as part of…
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YouTube launches a free, DIY tool for businesses in need of short video ads
YouTube today is launching a new tool aimed at small businesses that need a simple, low-cost way to create videos, but may not have the creative experience or technical know-how required to do so. The YouTube Video Builder, as the new tool is simply called, has been in testing with…
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