Tag: Facebook Horizon
Facebook’s entry into VR advertising isn’t going too well
Facebook’s efforts to bring advertising to the Oculus virtual reality platform it has spent billions of dollars building out doesn’t seem to be off to a great start. The company announced last week that they were planning to roll out their first in-game ads inside the title “Blaston” from the…
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Facebook buys game studio BigBox VR
Facebook has bought several virtual reality game studios over the past couple of years, and they added one more to their portfolio Friday with the acquisition of Seattle-based BigBox VR. The studio’s major title, “Population: One,” was one of the big post-launch releases for Facebook’s Oculus Quest 2 headset and…
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