Facebook says it’s clarifying its ad metrics

 Facebook is looking to clean up and clarify the way advertisers measure their campaign performance. Over the past couple of years, the company has had to acknowledge multiple mistakes in its ad metrics. Last fall, researchers even pointed out that Facebook’s purported reach was greater than the US Census population in every state. So making these kinds of tweaks (and taking other steps… Read More

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Facebook’s plan to unite AR, VR and News Feed with 3D posts

 What if you could digitally sculpt a 3D object and share it on Facebook, play with it in virtual reality or insert it into your world with augmented reality? Facebook is polishing up stages one and two today after debuting posts of interactive 3D models in News Feed in October that you can move and spin around. Read More

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Facebook’s tracking of non-users ruled illegal again

 Another blow for Facebook in Europe: Judges in Belgium have once again ruled the company broke privacy laws by deploying technology such as cookies and social plug-ins to track Internet users across the web. Read More

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Facebook will verify the location of U.S. election ad buyers by mailing them postcards

 Facebook’s global director of policy programs says it will start sending postcards by snail mail to verify buyers of ads related to United States elections. Katie Harbath, who described the plan at a conference held by the National Association of Secretaries of State this weekend, didn’t reveal when the program will start, but told Reuters that it would be before the… Read More

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Technological solutions to technology’s problems feature in “How to Fix The Future”

 In this edition of Innovate 2018, Andrew Keen finds himself in the hot seat.
Keen, whose new book, “How to Fix the Future”, was published earlier this month, discusses a moment when it has suddenly become fashionable for tech luminaries to abandon utopianism in favor of its opposite.  The first generation of IPO winners have now become some of tech’s most vocal… Read More

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Fake news is an existential crisis for social media 

 Every gun outrage in America is now routinely followed by a flood of Russian-linked Twitter bot activity. Exacerbating social division is the name of this game. And it’s playing out all over social media continually, not just around elections. Read More

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Trump cites Facebook exec’s comments downplaying Russian ad influence on election

 You’d be forgiven for missing Donald Trump’s multiple retweets of Facebook executive Rob Goldman over the weekend. Perhaps you were spending time with family, watching Black Panther or just attempting to forget politics for a moment by ignoring the manic flurry of social media updates from the leader of the free world. But in amongst a deluge of tweets that blamed Democrats for… Read More

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How ad-free subscriptions could solve Facebook

 At the core of Facebook’s “well-being” problem is that its business is directly coupled with total time spent on its apps. The more hours you pass on the social network, the more ads you see and click, the more money it earns. That puts its plan to make using Facebook healthier at odds with its finances, restricting how far it’s willing to go to protect us from the harms… Read More

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