Tag: EC How To
3 strategies for elevating brand authority in 2021
Amanda Milligan Contributor Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. More posts by this contributor 6 reasons why reporters aren’t interested in your content marketing 2 strategies…
Read More
4 strategies for deep tech startups recruiting top growth marketers
Jessica Li Contributor Jessica is on the growth marketing team at Zageno, a multivendor, online marketplace for life science products, and is head of content at Elpha, a Y Combinator-backed community of 40,000+ women in tech. More posts by this contributor How and when to build marketing teams at deep…
Read More
Best practices for Zoom board meetings at early-stage startups
There are only 4 things a board really needs to consider Isaac Roth 11 hours Isaac Roth Contributor Issac Roth is a seasoned entrepreneur who advises founders on open-source technology and keeping communities engaged. Over this career, he’s created and sold multiple enterprise software companies and stays active as an…
Read More
Dear Sophie: How can I improve our startup’s international recruiting?
Sophie Alcorn Contributor Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awards’ “Law Firm of the Year in California for Entrepreneur Immigration Services.” She connects people with the businesses and opportunities that expand their lives. More posts by this contributor Dear…
Read More
Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models
Kyle Povar Contributor Software buying has evolved. The days of executives choosing software for their employees based on IT compatibility or KPIs are gone. Employees now tell their boss what to buy. This is why we’re seeing more and more SaaS companies — Datadog, Twilio, AWS, Snowflake and Stripe, to…
Read More