Tag: EC Ecommerce and D2C
Data-driven iteration helped China’s Genki Forest become a $6B beverage giant in 5 years
Rui Ma Contributor More posts by this contributor Factories Aren’t Dying To Take Your Order And Other Hardware Startup Follies Working With A Chinese Factory, Hardware Entrepreneur Edition China’s e-commerce and industrial ecosystem is as different from the Western world as its culture. The country took decades to earn its…
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How we got 75% more e-commerce orders in a single A/B test for this major brand
Jasper Kuria Contributor Jasper Kuria is the managing partner of CRO consultancy The Conversion Wizards and is the founder of Capital & Growth, an e-commerce education site. More posts by this contributor 79% more leads without more traffic: Here’s how we did it Pioneer Square Labs’ Greg Gottesman on the…
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5 advanced-ish SEO tactics to win in 2021
Mark Spera Contributor More posts by this contributor 5 companies doing growth marketing right In nearly every Google algorithm update in recent memory, Google has rewarded old, megatraffic sites, sending their search rankings soaring at the expense of smaller, newer sites. Big sites have increased their search traffic by 28%…
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How Retail Zipline’s Series A pitch deck ticked every box for Emergence Capital
Melissa Wong spent more than a decade working for major retail brands before founding Retail Zipline. That kind of outrageous advantage — a complete understanding of the industry — is something that investors struggle to resist in a vertical SaaS company. At least, according to Emergence Capital investor Lotti Siniscalco.…
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5 predictions for the future of e-commerce
Ethan Choi Contributor Ethan Choi is a partner at Accel, where he invests in SaaS companies that are redefining workflow and collaboration, enterprise automation and e-commerce infrastructure. He also focuses on consumer internet companies and online marketplaces. In 2016, more than 20 years after Amazon’s founding and 10 years since…
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What to make of Deliveroo’s rough IPO debut
Do European investors put a premium on corporate ethics? Alex Wilhelm 7 hours Deliveroops. After a lackluster IPO pricing run, shares of Deliveroo are lower today, marking a disappointing debut for the hot delivery company. A good question to ask at this juncture is why Deliveroo struggled with its IPO…
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