Tag: EC Column
5 ways to raise your startup’s PR game
Adam LaGreca Contributor Adam LaGreca is the founder of 10KMedia and previously led communications for DigitalOcean, Datadog and Gremlin. More posts by this contributor Dear Google, the future is fewer people writing code There’s a lot of noise out there. The ability to effectively communicate can make or break your…
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Even startups on tight budgets can maximize their marketing impact
Dominik Angerer Contributor Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and…
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Software subscriptions are eating the world: Solving billing and cash flow woes simultaneously
Krish Subramanian Contributor Krish Subramanian is co-founder and CEO of Chargebee, a global leader in subscription billing and revenue management. He began his career as a software engineer at a startup before going on to specialize in indirect purchasing implementations for Fortune 500 customers. Although recurring revenue businesses have been…
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To buy time for a failing startup, recreate the engineering process
Jason Meller Contributor Jason Meller is the founder and CEO of Kolide, an endpoint security solution for teams that value productivity, transparency and employee happiness. In non-aerobatic fixed-wing aviation, spins are an emergency. If you don’t have spin recovery training, you can easily make things worse, dramatically increasing your chances…
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Beyond the fanfare and SEC warnings, SPACs are here to stay
Matt Johnson Contributor Matt Johnson is CEO and co-founder of QC Ware, a quantum computing software company. Matt was a managing director in private equity at Apollo Management and prior to that was a managing director in principal investing at Credit Suisse. The number of SPACs in the deep tech…
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Analytics as a service: Why more enterprises should consider outsourcing
Joey Lei Contributor Joey Lei is director of service management at Synoptek. With more than 14 years of experience in engineering and product management, Lei is responsible for the development and growth of the Synoptek service portfolio and solution development with strategic technology alliance partners. More posts by this contributor…
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