Tag: EC Column
The 2021 edtech avalanche has just begun
Rhys Spence Contributor Rhys Spence is head of research at Brighteye Ventures, a European edtech-focused fund, where he works with portfolio companies to help address priorities, with a focus on internationalization. Last week was a good one for edtech in Europe. GoStudent became Europe’s first edtech unicorn (IPO’d companies aside),…
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Common mistakes Indian startups make when relocating to the US
Sanjoe Tom Jose Contributor When considering a move to the United States, Indian startup founders first need to make a mental pivot to face the market they want to sell into and ask themselves how much risk they are willing to own. In the SaaS space, there are (broadly) two…
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A startup’s guide to software delivery
How to lay the groundwork at every stage of growth Rob Zuber 7 hours Rob Zuber Contributor Rob Zuber, CTO of CircleCI, is a 20-year veteran of software startups, a three-time founder and a five-time CTO. One of the biggest factors in the success of a startup is its ability…
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Deep Science: Keeping AI honest in medicine, climate science and vision
Research papers come out far too frequently for anyone to read them all. That’s especially true in the field of machine learning, which now affects (and produces papers in) practically every industry and company. This column aims to collect some of the more interesting recent discoveries and papers — particularly…
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5 companies doing growth marketing right
Mark Spera Contributor What do all companies, regardless of industry, say they want? Growth. Lighting-fast, continuous growth. The good news is you can quickly learn which growth marketing strategies work by studying other companies’ success and adapting it to your own business. Most technophiles remember Dropbox’s referral program — the…
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3 issues to resolve before switching to a subscription business model
Jess Warrington Contributor In my role at CloudBlue, Fortune 500 companies often approach me for help with solving technology challenges while shifting to a subscription business model, only to realize that they have not taken crucial organizational steps necessary to ensure a successful transition. Subscriptions scale better, enhance customer experience…
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