Tag: digital marketing
Google tightens UK policy on financial ads after watchdog pressure over scams
The UK’s more expansive, post-Brexit role in digital regulation continues to be felt today via a policy change by Google which has announced that it will, in the near future, only run ads for financial products and services when the advertiser in question has been verified by the financial watchdog,…
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Demand Curve: Email marketing tactics that convert subscribers into customers
Stewart Hillhouse Contributor Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. He also writes at stewarthillhouse.com. Email has the highest return on…
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5 companies doing growth marketing right
Mark Spera Contributor What do all companies, regardless of industry, say they want? Growth. Lighting-fast, continuous growth. The good news is you can quickly learn which growth marketing strategies work by studying other companies’ success and adapting it to your own business. Most technophiles remember Dropbox’s referral program — the…
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AdTech startup Tomi raises Seed funding to make real estate ads perform as well as ecommerce
Industries like real estate, automotive, and financial services have long and offline sales cycles and digital advertising tends not to perform well in these areas. The conversion rates are low and because the real-world assets are offline the temptation of advertisers is to buy leads and clicks, which can inflate…
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Productivity startup Time is Ltd raises $5.6M to be the ‘Google Analytics for company time’
Productivity analytics startup Time is Ltd wants to be the Google Analytics for company time. Or perhaps a sort of “Apple Screen Time” for companies. Whatever the case, the founders reckon that if you can map how time is spent in a company enormous productivity gains can be unlocked and,…
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Twitter to begin pilot testing Fleet ads starting today
Ads are coming to Twitter’s version of Stories, known as Fleets. The company announced today it will began pilot testing Fleet ads in the U.S., which will bring full-screen, vertical format ads to Twitter for the first time, allowing it to better compete with the vertical ads offered across social…
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