Tag: digital marketing
How to hire and structure a growth team
Everyone at an organization should own growth, right? Turns out when everyone owns something, no one does. As a result, growth teams can cause an enormous amount of friction in an organization when introduced. Growth teams are twice as likely to appear among businesses growing their ARR by 100% or…
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Demand Curve: Questions you need to answer in your paid search ads
Stewart Hillhouse Contributor Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. He also writes at stewarthillhouse.com. More posts by this contributor Demand…
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Sendlane raises $20M to convert shoppers into loyal customers
Sendlane, a San Diego-based multichannel marketing automation platform, announced Thursday it raised $20 million in Series A funding. Five Elms Capital, Blueprint Equity and others invested in the round to give Sendlane total funding of $23 million since the company was founded in 2018. Though the company officially started three…
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5 advanced-ish SEO tactics to win in 2021
Mark Spera Contributor More posts by this contributor 5 companies doing growth marketing right In nearly every Google algorithm update in recent memory, Google has rewarded old, megatraffic sites, sending their search rankings soaring at the expense of smaller, newer sites. Big sites have increased their search traffic by 28%…
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Demand Curve: How to double conversions on your startup’s homepage
Nick Costelloe Contributor Nick writes actionable growth marketing insights as head of content at Demand Curve. More posts by this contributor Demand Curve: 10 lies you’ve been told about marketing Between our work at Demand Curve and our agency, Bell Curve, we’ve rewritten over 1,000 websites for startups across most…
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Can advertising scale in VR?
Michael Boland Contributor More posts by this contributor Mobile and enterprise are the keys to VR/AR scale One of VR’s prospective revenue streams is ad placement. The thought is that its levels of immersion can engender high engagement with various flavors of display ads. Think billboards in a virtual streetscape…
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