Tag: customer relationship management
4 ways to leverage ROAS to triple lead generation
Xiaoyun TU Contributor Xiaoyun TU is the global director of demand generation at Brightpearl, a leading retail operating system. She is passionate about setting up innovative strategies to grow sales pipelines using data-driven decisions. Businesses that don’t invest in their future may not have a future to look forward to.…
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Clay debuts a new tool to help people better manage their business and personal relationships
A new startup called Clay, backed by $8 million in seed funding, has built a system designed to help you be more thoughtful with the people in your life, which operates somewhat like a personal CRM. With Clay, you build a collection of the people you meet by connecting your…
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3 issues to resolve before switching to a subscription business model
Jess Warrington Contributor In my role at CloudBlue, Fortune 500 companies often approach me for help with solving technology challenges while shifting to a subscription business model, only to realize that they have not taken crucial organizational steps necessary to ensure a successful transition. Subscriptions scale better, enhance customer experience…
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How our SaaS startup improved net revenue retention by more than 30 points in two quarters
NRR is the most underrated metric out there Tim Kopp 8 hours Tim Kopp Contributor Tim Kopp is the chairman and CEO of Terminus, an ABM platform that powers high-performing go-to-market teams. There’s certainly no shortage of SaaS performance metrics leaders focus on. While all SaaS companies do, and must,…
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A COVID-19 resilience test for B2B companies
TX Zhuo Contributor TX Zhuo is the managing partner of Fika Ventures, focusing on fintech, enterprise software and marketplace opportunities. More posts by this contributor Discovering that deckhands make great waiters — and why this matters Winning deals as a new venture capital fund Colton Pace Contributor Colton Pace is…
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The best investment every digital brand can make during the COVID-19 pandemic
Steve Tan Contributor Steve Tan is a Singapore-based serial entrepreneur and full-stack digital marketer with over 14 years of hands-on experience who is also the CEO and founder of Super Tan Brothers Pte. Ltd, which operates e-commerce, software, logistics, marketing, educational and investment companies around the globe. Intuitively, stores that…
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