Tag: customer experience
5 things you need to win your first customer
Bryan Dsouza Contributor Bryan Dsouza leads product marketing at Grammarly, and previously led various product management and product marketing roles across B2C and B2B at Microsoft. A startup is a beautiful thing. It’s the tangible outcome of an idea birthed in a garage or on the back of a napkin.…
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Upscribe, raising $4M, wants to drive subscription-first DTC brand growth
Upscribe founder and CEO Dileepan Siva watched the retail industry make a massive shift to subscription e-commerce for physical products over the past decade, and decided to get in it himself in 2019. The Los Angeles-based company, developing subscription software for direct-to-consumer e-commerce merchants, is Siva’s fourth startup experience and…
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Online retailers: Stop trying to beat Amazon
Kenny Small Contributor Kenny Small is vice president SAP and Enterprise at Qualitest Group, the world’s leading AI-powered quality engineering company. Brick-and-mortar stores forced to close due to pandemic lockdowns had to quickly pivot to an online-only model. Understandably, newcomers to the digital retail scene found themselves behind the curve…
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3 issues to resolve before switching to a subscription business model
Jess Warrington Contributor In my role at CloudBlue, Fortune 500 companies often approach me for help with solving technology challenges while shifting to a subscription business model, only to realize that they have not taken crucial organizational steps necessary to ensure a successful transition. Subscriptions scale better, enhance customer experience…
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4 proven approaches to CX strategy that make customers feel loved
Rebecca Liu-Doyle Contributor Rebecca Liu-Doyle is principal at Insight Partners, a global private equity and venture capital firm. Her focus areas include high-growth software, marketplaces, and consumer internet. Customers have been “experiencing” business since the ancient Romans browsed the Forum for produce, pottery and leather goods. But digitization has radically…
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Develop a buyer’s guide to educate your startup’s sales team and customers
Yousuf Khan Contributor Yousuf Khan is a partner at Ridge Ventures. Prior to joining Ridge, he was the first CIO of Automation Anywhere, CIO and Vice President of Customer Success at cloud-based AI platform Moveworks, as well as CIO of Pure Storage, Qualys and Hult International Business School. More posts…
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