Tag: crowdfunding
Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams
Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. If the phrase evokes images of celebrities hawking hard seltzer, think again: An influencer can be as humble…
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Indiegogo’s CEO on how crowdfunding navigated the pandemic
Andy Yang joined Indiegogo at a turbulent time. As the crowdfunding platform’s then-CEO stepped aside for personal reasons, the service also reportedly grappled with layoffs. Coming on board after a stretch with Reddit, the new CEO would have less than a year at the helm before COVID-19 turned the globe…
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Kickstarter’s CEO on the future of crowdfunding
Kickstarter announced on Wednesday that backers have pledged $6 billion to more than 200,000 projects over the course of the crowdfunding site’s history. The milestone comes a little over a year after the platform hit the $5 billion mark. A matter of weeks before the company hit that last massive…
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Pro tips from the team behind Kickstarter’s most funded app
A 10-step guide by the creators of memoryOS Alex Ruzh 19 hours Alex Ruzh Contributor Alex Ruzh is the CEO and co-founder of memoryOS, an edtech startup developing AI-powered gamified software teaching people how to remember anything. Here at memoryOS, we have a saying we repeat often: “Most of the…
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Chinese hardware makers turn to crowdfunding as they look to go global
China’s tech giants have had a rough time in Western markets over the last few years. Huawei and DJI have been hit by trade restrictions, while TikTok and WeChat are threatened with their apps being banned in the U.S. Overall, Chinese companies with an overseas footprint are increasingly wary of…
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Crowdfunding limits are poised to change next week, but most VCs aren’t paying attention — yet
Passion Capital, the early-stage venture firm in London, told TechCrunch earlier this week that — in an apparent first for a European fund — it plans to crowdfund the final stage of its third and latest vehicle. Specifically, it’s carving out around half a million dollars for anyone who wants…
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