Tag: Augmented Reality
Everyone you know is a Disney princess, which means AR is queen
This weekend, all of your friends morphed one by one into animated, Pixar-inspired characters. This isn’t a fever dream, and you’re not alone. On Thursday, Snapchat released a Cartoon 3D Style Lens, which uses AR to make you look like a background character from “Frozen.” Naturally, even though TikTok’s own…
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This Week in Apps: WWDC 21 highlights, Instagram Creator Week recap, Android 12 beta 2 arrives
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes…
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Shopify brings on team from augmented reality home design app Primer
In Friday acquisition news, Shopify shared today that they’ve acquired the team from augmented reality startup Primer, which makes an app that lets users visualize what tile, wallpaper or paint will look like on surfaces inside their home. In a blog post, co-founders Adam Debreczeni and Russ Maschmeyer write that…
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Snap acquires AR startup WaveOptics, which provides tech for Spectacles, for over $500M
Snap yesterday announced the latest iteration of its Spectacles augmented reality glasses, and today the company revealed a bit more news: it is also acquiring the startup that supplied the technology that helps power them. The Snapchat parent is snapping up WaveOptics, an AR startup that makes the waveguides and…
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Google Maps to add more detailed maps, crowd indicators, better routing and more
Google has announced a series of updates soon coming to Google Maps, as part of the company’s larger goal of delivering over 100 A.I.-powered improvements to the platform by year-end. Among the new improvements, detailed during Google I/O’s developer conference this week, are new routing updates, Live View enhancements, an…
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SightCall raises $42M for its AR-based visual assistance platform
Long before Covid-19 precipitated “digital transformation” across the world of work, customer services and support was built to run online and virtually. Yet it too is undergoing an evolution supercharged by technology. Today, a startup called SightCall, which has built an augmented reality platform to help field service teams, the…
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