It looks like someone found a practical use case for AR that’s not about trying on makeup or catching Pokémon. Ebay today introduced a new AR-powered feature that helps sellers figure out the best box to use for shipping their items to buyers. The technology works with a range of products, the company says, including […]
GrokStyle’s simple concept of “point your camera at a chair (or lamp, or table…) and find others like it for sale” attracted $2 million in funding last year, and the company has been putting that cash to work. And remarkably for a company trying to break into the home furnishing market, it landed furniture goliath IKEA as its first real customer; GrokStyle’s point-and-search functionality is being added to the IKEA Place AR app.
Blue Vision Labs, a London-based augmented reality startup co-founded by computer vision experts from Oxford and Imperial College, is emerging from stealth today with a new platform that it claims will be the first to bring ‘collaboration’ to the AR experience: with an app built on Blue Vision’s technology (via its API and SDK), multiple […]
Today, Toshiba showed off an AR headset for the enterprise world called the dynaEdge. The unsexy headset is pretty unremarkable in most regards, what distinguishes it is the fact that there’s actually a full-blown Windows 10 Professional PC attached to it. Coming in a $1,899 package, the product essentially weds a Google Glass-like heads-up display from Vuzix and a tethered… Read More
After leading by example for quite a while, Snap is going to start putting AR lenses built by third-party creators front-and-center in the Snapchat app. The move, first reported by Mashable, will bring creator content to the main stage. While third-party filters have been a hallmark of the app for quite awhile, Snapchat has generally stuck to its own guns when it comes to its lenses.… Read More
Facebook’s augmented reality camera is evolving beyond selfie masks and randomly placed 3D objects to using location markers in the real world that trigger AR experiences in a precise location. Spotted today, Facebook confirms to TechCrunch that it’s testing the feature in closed beta with promotions for the upcoming Ready Player One and Wrinkle In Time films. And in April, it plans… Read More
The high-end audio technology company Bose is getting into the augmented reality game with a new product and a $50 million fund devoted to startups that will develop services for its new platform.
While most of the industry is focused on a visually augmented experience, Bose is most concerned with the intersection of sound and vision.
The Bose AR prototype, which was unveiled at South by… Read More
Powerful tools, amazing talent and endless dollars flowing from eager investors makes today an amazing time to start tomorrow’s technology companies. Curious and ambitious founding teams are putting their skills to work toward solving real-world problems. Here’s how to build hard value while avoiding common pitfalls in nine exciting startup categories that will brighten our future. Read More
Not sure what there is to add to the headline, really. Well, I guess I should probably explain a bit. Read More
Google researchers know how much people like to trick others into thinking they’re on the moon, or that it’s night instead of day, and other fun shenanigans only possible if you happen to be in a movie studio in front of a green screen. So they did what any good 2018 coder would do: build a neural network that lets you do it. Read More