Can Ghostbusters copy Pokémon Go’s success with its own AR mobile game?

 You’ll soon be able to trap Ghostbusters ghosts in augmented reality à la Pokémon Go. A short demo of the game Ghostbusters World was showcased at Google’s MWC booth, highlighting functionality made possible by the public release of Google’s ARCore augmented reality platform. Details are pretty slim for a wide release date other than it’s “coming 2018”.… Read More

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Google publicly launches ARCore 1.0 on 13 phones, will begin expanding Lens preview

 After playing around in the experimental phase, Google is bringing its ARCore augmented reality platform to its 1.0 release with availability on over 100 million Android devices. If you have a new Pixel phone, you may have been able to play with Google’s AR Stickers that brought Star Wars and Stranger Things into the real world. With ARCore’s launch today, developers are now able… Read More

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Google adopts a new approach to bring its AR service to China

 Google has adopted a novel way to circumvent China’s internet censorship system, which continues to block its services, after it partnered directly with three OEMs to bring its augmented reality service to the country. ARCore, the company’s augmented reality SDK for Android, launched in full today following its announcement in November. Google says there are 100 million devices… Read More

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6D.ai is building AR tech that crowdsources a 3D mesh of the world

 6D.ai, a young startup emerging from Oxford University’s Active Vision Lab, is aiming to use smartphone cameras to build a cloud-based, crowdsourced three-dimensional map of the world that will let app developers expand their sights and let users gather some actual utility from phone-based AR built on top of Apple’s ARKit and Google’s ARCore platforms. Read More

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Facebook’s plan to unite AR, VR and News Feed with 3D posts

 What if you could digitally sculpt a 3D object and share it on Facebook, play with it in virtual reality or insert it into your world with augmented reality? Facebook is polishing up stages one and two today after debuting posts of interactive 3D models in News Feed in October that you can move and spin around. Read More

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Combining augmented reality, 3D printing and a robotic arm to prototype in real time

 Robotic Modeling Assistant (RoMA) is a joint project out of MIT and Cornell that brings together a variety of different emerging technologies in an attempt to build a better prototyping machine. Using an augmented reality headset and two controllers, the designer builds a 3D model using a CAD (computer-aided design) program. A robotic arm then goes to work constructing a skeletal model using… Read More

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Nike teamed up with Snap and Darkstore to pre-release Air Jordan III ‘Tinker’ shoes on Snapchat

 Snap, Nike, Darkstore and Shopify teamed up in a collaboration of epic proportions to pre-release the Air Jordan III “Tinker” on Snapchat with same-day delivery last night after the NBA All-Star game. This is the first time a brand other than Snap has sold a product via Snapchat. The thousands who attended the Jumpman All-Star after-party in Los Angeles last night were able to… Read More

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Microsoft’s HoloLens is now available to rent

 Microsoft has spent much of the past couple of years arguing its vision of an augmented reality future with the HoloLens. Now, it’s realizing that for potential buyers of the company’s enterprise-focused Commercial Suite edition, there’s some desire to try it out before they break out the corporate card.
Until now, the best way for interested companies to see whether… Read More

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RealWear raises $17M as it looks to take a simpler approach to enterprise AR headgear

 As the augmented reality industry slowly matures and those within it look to realize the path to ubiquity that they have been preaching, it turns out that they’re showing more appreciation for the vision that Google laid out years ago with its Glass headset. RealWear is aiming to eschew the space-age reality altering helmets that others are pitching to enterprise customers in favor of an… Read More

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Google brings an AR mode to its Motion Stills app on Android

 Google’s Motion Stills video/gif editing app is getting an augmented reality upgrade, with the app bringing some of the fun from AR Stickers on the Pixel 2 to a bevy of Android devices. In practice, the app delivers some pretty solid augmented reality surface tracking, pinning 3D models from Poly like chickens, robots or dinosaurs onto surfaces inside your environment. Users are able… Read More

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