Tag: Advertising Tech
Zeotap raises $18.5M for a customer ID platform it says was built with privacy in mind
As the online world slowly moves to a more privacy-focused environment free of cookies, startups building alternative ways to help businesses manage customer identity and build marketing around that are getting attention. Zeotap, a customer identity platform built around a company’s own (first-party) data that combines this with other data…
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UK’s ICO faces legal action after closing adtech complaint with nothing to show for it
The UK’s data watchdog is facing a legal challenge after it took the decision to quietly close a complaint against the adtech industry’s high velocity background trading of personal data. The legal challenge was reported earlier by Politico. The original complaint — challenging the adtech industry’s compliance with Europe’s General…
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New York City’s Wi-Fi kiosks memorialize the dead, amid citywide protests
Since late-2015, LinkNYC kiosks have become a mainstay among New York’s sidewalks. A more modern replacement for decaying and disused public pay phones, the nine-foot-tall towers provide corners with access to public Wi-Fi, USB charging and access to emergency services. The most striking aspect however, are the large side displays…
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Snapchat’s ‘dynamic ads’ product for e-commerce retailers rolls out worldwide
Snap today announced the global expansion of its new advertising product, Dynamic Ads. The ad product introduced last fall allows advertisers to automatically create ads in real time, using the brand’s extensive product catalogs. Snap provides a variety of mobile-ready templates for advertisers to choose from, then serves the ads…
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Researchers find exposed data on millions of users of quiz app, TVSmiles
TVSmiles, a Berlin-based mobile native advertising app whose users earn digital currency in exchange for engaging with branded content such as quizzes, apps and videos, has suffered a data breach. Security researcher UpGuard disclosed in a report today that it found an unsecured Amazon S3 bucket online last month —…
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LinkedIn introduces new retargeting tools
LinkedIn is announcing some new features for advertisers — retargeting capabilities tied on video ads and lead generation forms, as well as new brand safety integrations for the LinkedIn Audience Network. Abhishek Shrivastava, the senior director of product for LinkedIn Marketing Solutions, told me that his team has been shifting…
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