Tag: Advertising Tech
Europe’s cookie consent reckoning is coming
Cookie pop-ups getting you down? Complaints that the web is ‘unusable’ in Europe because of frustrating and confusing ‘data choices’ notifications that get in the way of what you’re trying to do online certainly aren’t hard to find. What is hard to find is the ‘reject all’ button that lets…
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Qualified raises $51M to help Salesforce users improve their sales and marketing conversations
Salesforce dominates the world of CRM today, but while it’s a popular and well-used tool for organizing contacts and information, it doesn’t have all the answers when it comes to helping salespeople and marketers sell better, especially when meetings are not in person. Today, one of the startups that has…
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Google’s data terms are now in Germany’s competition crosshairs
Germany’s national competition regulator, the Bundeskartellamt, has continued its investigative charge against big tech — announcing that it’s opened two proceedings into Google. The move follows earlier proceedings targeting Amazon and Facebook — both of which are also looking to determine whether their businesses are of “paramount significance for competition across…
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A new YouTube feature will make its connected TV ads more shoppable
YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with…
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Daily Crunch: iOS 14.5 brings privacy changes and more
Apple’s latest software upgrade brings a big change, Roku accuses Google of anti-competitive behavior and Brex raises a big funding round. This is your Daily Crunch for April 26, 2021. The big story: iOS 14.5 brings privacy changes and more Apple released the latest version of its mobile operating system…
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Hawke Ventures raises $5.6M to back digital marketing startups
Hawke Ventures, the investment arm of marketing consultancy Hawke Media, is announcing that it has closed its first $5.6 million venture fund. Managing Partner Drew Leahy acknowledged that the firm’s focus on marketing technology isn’t exactly in high demand among other VCs right now. “People are running away from martech…
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