Tag: Advertising Tech
Facebook hits 2.5B users in Q4 but shares sink from slow profits
Facebook beat Wall Street estimates in Q4 but slowing profit growth beat up the share price. Facebook reached 2.5 billion monthly users, up 2%, from 2.45 billion in Q3 2019 when it grew 1.65%, and it now has 1.66 billion daily active users, up 2.4% from 1.62 billion last quarter…
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Daily Crunch: Facebook expands privacy options
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. All users can now access Facebook’s tool for controlling which apps and sites can share data…
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Aki acquires Eyeview’s ad personalization tech
Video advertising company Eyeview shut down in December, but its technology will live on thanks to an acquisition by Aki Technologies. Aki CEO Scott Swanson told me that he’s anticipating serious growth in the demand for ad personalization, particularly as consumers see personalization everywhere else online. Swanson argued that Eyeview’s…
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Adblock Plus’s Till Faida on the shifting shape of ad blocking
Publishers hate ad blockers, but millions of internet users embrace them — and many browsers even bake it in as a feature, including Google’s own Chrome. At the same time, growing numbers of publishers are walling off free content for visitors who hard-block ads, even asking users directly to be…
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AppsFlyer raises $210M for ad attribution and more
AppsFlyer has raised a massive Series D of $210 million led by General Atlantic. Founded in 2011, the company is best known for mobile ad attribution — allowing advertisers to see which campaigns are driving results. At the same time, AppsFlyer has expanded into other areas like fraud prevention. And…
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