Tag: Advertising Tech
What does a pandemic say about the tech we’ve built?
There’s a joke* being reshared on chat apps that takes the form of a multiple choice question — asking who’s the leading force in workplace digital transformation? The red-lined punchline is not the CEO or CTO but: C) COVID-19. There’s likely more than a grain of truth underpinning the quip.…
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It’s still easy to find coronavirus mask ads on Facebook
Ads for face masks are still appearing on Facebook, Instagram and Google, according to a review of the platforms carried out by the Tech Transparency Project (TTP). This despite pledges by the platforms that they would stamp out ads which seek to profit from the coronavirus pandemic. Facebook said on…
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Declining ad rates may signal a reset for startup SEM strategies
With limited prospects for growth, one of the iron laws of economic downturns is that advertising is among the first budgets to be cut. Advertising revenues have already cratered at many alt-weekly newspapers, which heavily rely on local events and restaurants that have been shuttered in the wake of the…
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Yelp commits $25M in waived fees and free services to local restaurants and nightlife
Yelp announced this morning that it’s making a number of changes in response to the COVID-19 pandemic. First, it says it will be providing $25 million to local restaurants and nightlife businesses that are seeing a massive drop in business as a result of the crisis. This will take the…
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No mute necessary: Taiv replaces live TV ads at bars with custom content
Live TV is a staple of bars and restaurants, packing sports fans in during playoffs and convincing people to grab one more beer to finish off that late-night X-Files rerun before heading home. But the commercials are a pain. Taiv turns TV ads into opportunities by sensing when they start…
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Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers
Measurement firm Comscore announced this morning a partnership with Amazon-owned game streaming site, Twitch. The deal will see Comscore measuring video streaming activity across Twitch, including gaming and esports, as well as other audience viewing metrics. This will allow advertisers to get a better understanding of video viewing behavior on…
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