Tag: Advertising Tech
Tips for managing growth across iOS updates
“I’ve seen startups spend thousands of dollars inefficiently as a result of not having optimal signal in their paid acquisition campaigns. I’ve also spent millions at companies such as Postmates refining our signal to the best possible state,” says growth marketer Jonathan Martinez in a guest column for Extra Crunch…
Read More
Marketers should plan for more DIY metrics as iOS 15 nears
Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. To find out how the industry is approaching this problem, we spoke with Vivek Sharma, CEO of…
Read More
4 ways to leverage ROAS to triple lead generation
Xiaoyun TU Contributor Xiaoyun TU is the global director of demand generation at Brightpearl, a leading retail operating system. She is passionate about setting up innovative strategies to grow sales pipelines using data-driven decisions. Businesses that don’t invest in their future may not have a future to look forward to.…
Read More
Creative adtech is on the cusp of a revolution, and VCs should take note
Casey Saran Contributor An ad tech veteran who has logged time at Google and The Rubicon Project (now Magnite), Casey Saran is co-founder and CEO of Spaceback. 2021 has been a good year to be an adtech investor. Valuations are surging, Wall Street is happy and exits are frequent and satisfying.…
Read More
Use creative automation software to amp up your brand’s lower-funnel assets
Miha Mikek Contributor Miha Mikek is the CEO and co-founder of creative automation company Celtra. With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year. E-commerce brands are now leaning heavily on social sales and digital advertising, but should also expect…
Read More
After years of inaction against adtech, UK’s ICO calls for browser-level controls to fix ‘cookie fatigue’
In the latest quasi-throwback toward ‘do not track‘, the UK’s data protection chief has come out in favor of a browser- and/or device-level setting to allow Internet users to set “lasting” cookie preferences — suggesting this as a fix for the barrage of consent pop-ups that continues to infest websites…
Read More