YouTube tightens the rules around creator monetization and partnerships

 In an effort to regain advertisers’ trust, Google is announcing what it says are “tough but necessary” changes to YouTube monetization. For one thing, it’s setting a higher bar the YouTube Partner Program, which is what allows publishers to make money through advertising. Previously, they needed 10,000 total views to join the program. Starting today, channels also need… Read More

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Diversis Capital acquires Marketron, maker of monetization software for radio and TV

 Marketron, a company whose software helps radio and TV broadcasters manage their advertising, has a new owner and a new CEO. The company announced this morning that it has been acquired by private equity firm Diversis Capital. (The previous owner, BlackRock Capital, will remain an investor.) It also announced that Michael Collins, previously the CEO of mobile ad startup Adelphic, is taking… Read More

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Google cancels UK ads from shady rehab clinic referrers already banned in US

 Another day, another way tech giants are found to be profiting handsomely from unsavory ad practices. Today brings the news, as reported by the Sunday Times, that Google has reaped “millions” from shady companies advertising online as help lines for people suffering from addiction, but in reality funnel those people to expensive private clinics, earning huge commissions. Read More

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Amazon’s Alexa may eventually serve up ads

 It was only a matter of time, folks. According to a report from CNBC, Amazon is in talks with brands and advertisers to include ads on the Echo through via Alexa. The report says that Amazon is discussing these opportunities with Procter & Gamble and Clorox. We can’t say we’re surprised. Just as ads found their way to the newspaper, the radio, the television, the internet, and… Read More

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Facebook has a 100-person engineering team that helps advertisers build tools and infrastructure

Facebook Solutions Engineering team Stories about Facebook’s advertising business tend to focus on the big numbers — its billions of users, millions of advertisers or its enormous lead over any competitor that’s not named Google. But Facebook says that one of its success stories in recent years involves a relatively small group of engineers — in fact, originally it was just one engineer, Vastal Mehta,… Read More

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TrendKite raises another $11M for its PR analytics platform

 TrendKite is closing out 2017 with the announcement that it’s raised an additional $11 million in funding. The Austin-based startup says it’s currently analyzing 4.2 million articles every day, and using that analysis to help both brands and agencies to measure the impact of their PR efforts. So it can identify the total audience reached by articles mentioning the company, or… Read More

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Thousands of major sites are taking silent anti-ad-blocking measures

 It’s no secret that ad blockers are putting a dent in advertising-based business models on the web. This has produced a range of reactions, from relatively polite whitelisting asks to dynamic redeployment of ads to avoid blocking. A new study finds that nearly a third of the top 10,000 sites on the web are taking ad blocking countermeasures, many silent and highly sophisticated. Read More

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Tech in 2017: Crazy, troubled and out of control?

 Questions are being asked about platform power. Regulatory rules and knives are being sharpened. Politicians are eager to point the finger of blame. And with so much tech-fueled ammunition, who can blame them? Read More

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Digital ad spend grew 23 percent in the first six months of 2017, according to IAB

iab report Digital ad spending continued to grow during the first six months of 2017, according to the latest Internet Advertising Revenue Report. The report was prepared by PricewaterhouseCoopers for the Interactive Advertising Bureau, a trade group of online advertisers and publishers. It shows that digital ad revenue in the United States reached $40.1 billion in the first half of this year.… Read More

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