Pandora doubles down on ad tech with acquisition of AdsWizz for $145 million

Pandora announced this morning it’s acquiring digital audio ad technology firm AdsWizz for $145 million, as a combination of at least 50 percent cash, with the remaining paid in either cash or stock at Pandora’s discretion. The company, whose technology will be used to upgrade Pandora’s own ad tech capabilities, will continue as a subsidiary […]

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Get ready to start seeing more local ads on YouTube

YouTube’s video ad creation service aimed at helping small business reach YouTube viewers is now available more broadly across the U.S. The company announced this morning that YouTube Director onsite, as the service is called, is now live in over 170 U.S. cities, up from only 9 previously – Atlanta, Boston, Chicago, Los Angeles, San Francisco, […]

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Selling data on millions ‘is the opposite of our business model,’ says Facebook’s Boz

Facebook’s former VP of ads has weighed in on the ongoing disaster involving his company’s apparent negligence in allowing data on as many as 50 million users to be used for nefarious purposes by Cambridge Analytica. In a post on (what else) Facebook, Andrew “Boz” Bosworth gave variations on the line we’ve come to expect from tech in these situations: They’re not supposed to do that, and anyway how could we have known?

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Suspicious likes lead to researcher lighting up a 22,000-strong botnet on Twitter

Botnets are fascinating to me. Who creates them? What are they for? And why doesn’t someone delete them? The answers are probably less interesting than I hope, but in the meantime I like to cheer when large populations of bots are exposed. That’s what security outfit F-Secure’s Andy Patel did this week after having his curiosity piqued by a handful of strange likes on Twitter.

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Google announces ban on cryptocurrency ads

A little over a month after Facebook updated its advertising policy to include a blanket ban on  cryptocurrency, Google is following suit. Shortly after reporting that it had removed 3.2 billion “bad ads” in 2017, the search giant issued an update to its advertising policy page, highlighting a ban on: Binary options and synonymous products […]

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In 2017, Google removed 3.2B ‘bad ads’ and blocked 320K publishers, 90K sites, 700K mobile apps

As the world’s largest search engine and a digital advertising behemoth, Google has a lot to answer for when it comes to misleading or false information being spread using its platforms, both through ads and through content that is monetised by way of those ads. More recently, the company has been on a mission to […]

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MoviePass CEO backpedals on location tracking and talks strategy to break even by 2019

 In a rare moment of contrition, MoviePass CEO Mitch Lowe admitted misleading both consumers and advertising execs with statements last week that the company tracks the location of users before and after they go to the movies. “We don’t do the things I described,” he told TechCrunch. As for location, “We don’t record it, we don’t save it, we don’t… Read More

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Platform power is crushing the web, warns Berners-Lee

 On the 29th birthday of the world wide web, its inventor, Sir Tim Berners-Lee, has sounded a fresh warning about threats to the web as a force for good, adding his voice to growing concerns about big tech’s impact on competition and society. Read More

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UK watchdog wants disclosure rules for political ads on social media

 The UK’s data protection agency will push for increased transparency into how personal data flows between digital platforms to ensure people being targeted for political advertising are able to understand why and how it is happening. Read More

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