Tag: advertising
Outbrain raises $200 million ahead of its IPO
Outbrain, an adtech company that provides clickbait ads below news articles, has raised $200 million in funding — Outbrain didn’t disclose the valuation of the company for this deal. The Baupost Group is investing in the company — it’s a Boston-based hedge fund. Outbrain filed for an initial public offering…
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Taipei-based Influenxio gets $2M from DCM Ventures for its “microinfluencer” marketing platform
Influenxio’s team, with founder and chief executive officer Allan Ko in the center “Microinfluencers” are gaining clout among marketers. Though they may have as little as a thousand followers, microinfluencers tend to focus on specific content and be seen as more engaging and trustworthy by their audience, said Allan Ko,…
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Spotify to launch Spotify Audience Network, an audio ad marketplace
Spotify provided more details today about how it plans to monetize its investments in podcasts. The company said it’s launching a new audio advertising marketplace, the Spotify Audience Network, which will allow advertisers to reach listeners across Spotify’s own Originals and Exclusives, as well as podcasts via Megaphone and creation…
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This Week in Apps: GameStop madness hits trading apps, Apple privacy changes, Clubhouse becomes a unicorn
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion…
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Facebook and Google allegedly cut a deal that reduced ad competition
The antitrust cases against Facebook and Google might have some additional fuel. The New York Times says it has obtained documents from Texas’ antitrust lawsuit elaborating on a “sweetheart deal” (first mentioned by the Wall Street Journal) Google ga… Source
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Facebook temporarily bans ads for gun accessories and military gear
Facebook is continuing its crackdown on potential domestic terrorism at President-elect Joe Biden’s inauguration. The social network told BuzzFeed News that it was temporarily banning US ads for gun accessories and military gear, such as holsters and… Source
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