Pinterest rolls out its own version of QR codes

 If you are walking around a retailer, you might have seen a sign or something along those lines posted to check out its Pinterest account for additional content or products – but there was not really a seamless way to get to that account without a lot of tapping around. Taking a cue from some of the prevalence of QR codes around the world, like China, Pinterest said today that it is… Read More

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Covert influence is the new money laundering

 As more media companies realize Russia bought advertising space or promoted news stories — fake and otherwise — on their platforms, covert influence has become the new money laundering. Both activities hide below the surface of legitimate enterprises, cast a shadow of disrepute on those very enterprises and can be neutralized through transparency and accountability. Read More

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Facebook and Google competed for anti-immigration ad dollars during the 2016 election

 In a textbook illustration of the conflict of interest between Facebook and Google’s ostensible dedication to free speech and their ostensible espousal of progressive values, the internet giants reportedly took millions in advertising money from a major anti-immigration group at the same time as both were engaged in pro-immigration advocacy. Read More

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Facebook’s ad targeting tools could be a valuable supplement to census data

 Official census forms are an invaluable source for demographic data throughout the country, but for trends that occur on the scale of weeks or months rather than years, they’re a bit lacking. But a new study shows that similar data used by Facebook to target ads could help fill in that blind spot. Read More

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In-office medical advertising startup Outcome Health reportedly misled advertisers

 Some employees at Outcome Health, which provides advertising for pharmaceutical companies in screens within doctors’ offices, allegedly misled advertisers by charging them for ad placements on more video screens than the company had installed, according to a report by The Wall Street Journal. The startup installs screens in doctors’ offices free of charge and then runs… Read More

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